Slow Fashion

I was contacted via email by a researcher at the University of Helsinki about this short film on the Slow Fashion movement in Finland. The film is the result of academic research. It can be viewed in its entirely for free on Vimeo. Help spread the good word. #slowfashion

This research-based film explores how clothing designers and seamstresses in the Kallio neighborhood of Helsinki understand and practice sustainable fashion. It discusses contradictions of the concept of sustainability and emphasizes that sustainability should include responsibility towards nature and also towards people, including the designers and seamstresses themselves, who experience precarity because of tension between sustainability and profitability of their micro-enterprises.

Normcore

My friend and I were talking about how we are just not into fashion that much lately. For me, it has to do with not wanting to buy anything unless it is secondhand, or well-made by an independent designer (expensive). Also, as a library clerk, I can’t afford that much.

The world feels depressing lately so I decided to dive back into fashion blogs and see if I could get excited about anything. I stumbled upon Double3xposure, a fashion blogger, on Instagram. She is a 20-year-old college student living in Atlanta, Georgia. What I love about her style is how normal she looks.

Her hair is undone. She is wearing sensible shoes. Many of her outfits are just a t-shirt and cut off jeans. I particularly love that she embraces the off-the-shoulder trend by wearing a pajama top that she simply shimmies around her shoulders. #genius

Seeing her outfits got me thinking of normcore (think hardcore normal). I’d always heard about it but didn’t really know what it meant. I found this Vogue video where Alexa Chung interviews the people (K-Hole) who invented the term. This story is fascinating! You have to watch this. It’s like an art joke altering the fashion industry.

Wanting to always promote sustainable style is like always being on a diet. Occasionally, I just want junk food. Double3xposure has inspired me to keep eating healthy. I’m inspired to be creative with what I already have and make smart investments with pieces that I love.

Double3xposure says about her personal style:

To me having style has nothing to do with the amount of money you have. I believe style has to do with the creativity you put into the outfits you wear with the things you already have.

BTW — It is through Double3xpsoure that I learned about Older Brother. I love how eco-friendly and unisex their designs are.

P.S. Vivienne Westwood wrote a great blog post called — Unisex is good for the environment.

That’s enough to chew on for now. xo jam

Aurora James

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Fashion Bomb Daily / Refinery 29 /  Nordstrom Blog

I recently finished watching season three of the Fashion Fund on Amazon. I love Aurora James‘ style. It’s a mix of global + vintage + basics. So relaxed but also very chic.   I browsed through Etsy and created an Aurora James inspired outfit. As I write this all these items are still available.

Aurora-James-inspired-outfit-from-Etsy
Kimono Jacket ($66) / Jeans ($42) / Vintage T-shirt ($26) / Clogs ($64)

If you like this style check out my curated Etsy board — 72 and Sunny.