I was contacted via email by a researcher at the University of Helsinki about this short film on the Slow Fashion movement in Finland. The film is the result of academic research. It can be viewed in its entirely for free on Vimeo. Help spread the good word. #slowfashion
This research-based film explores how clothing designers and seamstresses in the Kallio neighborhood of Helsinki understand and practice sustainable fashion. It discusses contradictions of the concept of sustainability and emphasizes that sustainability should include responsibility towards nature and also towards people, including the designers and seamstresses themselves, who experience precarity because of tension between sustainability and profitability of their micro-enterprises.
Here is another reason to love Emma Watson. You should follow her on Instagram.
For the last few decades, if someone asked you, “Did you make your dress?” — it was not exactly a compliment. If your dress looked “homemade” then it was construed as not chic. It feels like the pendulum is swinging and we are in a time when wearing your sustainability on your sleeve is respected and admired.
This Friday, I feel lucky to be able to attend TEDx PiscataquaRiver at 3S Artspace. I am most excited to see Maxine Bédat, the co-founder and CEO of Zady. Zady is a clothing and consumer goods e-commerce company that emphasizes ethical consumerism. Thinking about all this prompted me to scroll through the Zady Instagram page. I was struck by this quote below.
Wouldn’t it be great if Portsmouth became the capital of sustainable style? Let’s start by supporting our local tailors.