Normcore

My friend and I were talking about how we are just not into fashion that much lately. For me, it has to do with not wanting to buy anything unless it is secondhand, or well-made by an independent designer (expensive). Also, as a library clerk, I can’t afford that much.

The world feels depressing lately so I decided to dive back into fashion blogs and see if I could get excited about anything. I stumbled upon Double3xposure, a fashion blogger, on Instagram. She is a 20-year-old college student living in Atlanta, Georgia. What I love about her style is how normal she looks.

Her hair is undone. She is wearing sensible shoes. Many of her outfits are just a t-shirt and cut off jeans. I particularly love that she embraces the off-the-shoulder trend by wearing a pajama top that she simply shimmies around her shoulders. #genius

Seeing her outfits got me thinking of normcore (think hardcore normal). I’d always heard about it but didn’t really know what it meant. I found this Vogue video where Alexa Chung interviews the people (K-Hole) who invented the term. This story is fascinating! You have to watch this. It’s like an art joke altering the fashion industry.

Wanting to always promote sustainable style is like always being on a diet. Occasionally, I just want junk food. Double3xposure has inspired me to keep eating healthy. I’m inspired to be creative with what I already have and make smart investments with pieces that I love.

Double3xposure says about her personal style:

To me having style has nothing to do with the amount of money you have. I believe style has to do with the creativity you put into the outfits you wear with the things you already have.

BTW — It is through Double3xpsoure that I learned about Older Brother. I love how eco-friendly and unisex their designs are.

P.S. Vivienne Westwood wrote a great blog post called — Unisex is good for the environment.

That’s enough to chew on for now. xo jam

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2015 CFDA/Vogue Fashion Fund Finalists

I continue to be obsessed with the CFDA/Vogue Fashion Fund. I love learning about new talent. Last year when the finalists were announced I gathered together links and videos for each of the finalists on my blog. The finalists for 2015 were just recently announced and so, here again, I have gathered links and videos for each of the finalists. Enjoy!

Scott Studenberg and John Targon of Baja East.

Matt Baldwin of Baldwin
https://www.youtube.com/watch?v=NDwHys45vCc

Aurora James of Brother Vellies
http://www.youtube.com/watch?v=-_muxS1AxOU

Brad Schmidt and Raul Arevalo of Cadet
Click on the image below to be taken to a video about CADET.
Screen Shot 2015-07-21 at 10.24.49 PM

Chris Gelinas of CG
http://www.youtube.com/watch?v=BLTgaY7rf_s

Becca McCharen of Chromat
http://www.youtube.com/watch?v=WyD714-OIkI

David Hart
http://www.youtube.com/watch?v=w4kFDKDQCXo

Rio Uribe of Gypsy Sport
http://www.youtube.com/watch?v=ebf0RKtEb3A

Jonathan Simkhai
http://www.youtube.com/watch?v=5uTpwgn6hZ8

Thaddeus O’Neil
http://www.youtube.com/watch?v=XVL2MNU1KrA

It’s funny how many of them are men’s clothing designers. Right?

My top three four favorites are:

1. Chromat
2. David Hart
3. Thaddeus O’Neil
4. Aurora James of Brother Vellies

Which ones are your favorites? Some of the videos I selected don’t really do the designers justice. You can learn more about them by clicking over to their website.

To see video clips of the 2014 Fashion Fund process click here.

xo jam

2014 CFDA/Vogue Fashion Fund Finalists

Do you follow the CFDA awards? I’m obsessed. I first learned about them through a series of great video shorts that were posted on Hulu about the 2011 competition. You can now watch those videos on Vogue.com.

Since then I’ve kept my eyes peeled for more videos online.  They are no longer posted on Hulu.  Last year the video series was available on Ovation TV. What?  Where is that? Needless to say — I missed those videos.  I’m crossing my fingers that I will be able to see the 2014 competition videos BEFORE I know who the winner is — not likely I suppose. As of now the Vogue site says — “The 2014 CFDA/Vogue Fashion Fund process will once again be documented on the series The Fashion Fund which will air on Ovation TV in November 2014.” #BOOO #PUTTHEFASHIONFUNDONLINE

Vogue just recently announced the finalists for 2014 on their website. Vogue did not include any hyperlinks on their website — but I have! I have obsessively Googled all the finalists and found their websites and videos about them. Enjoy!

EDIE PARKER, Brett Heyman

 

EVA FEHREN, Eva Zuckerman

 

GIGI BURRIS MILLINERY, Gigi Burris

 

GREY ANT, Natalie Levy & Grant Krajecki

 

ORLEY, Matt Orley, Alex Orley & Samantha Florence

Click on the image below to be taken to an Orley Fashion Film on the Vogue site.  These guys are my favorite so far. I LOVE their sense of color and I love that their fashion film includes two old dudes.

orley

 

PAUL ANDREW, Paul Andrew

 

RYAN ROCHE, Ryan Roche

I also am loving what I see on the Ryan Roche website. Great styling.  I also love a crazy-big fluffy sweater/coat.  I have a whole Pinterest board devoted to it. Click on the image below to be taken to the Spring 2014 Ryan Roche fashion short.

ryanroche_fall2014_01__medium

 

SIMON MILLER, Daniel Corrigan & Jake Sargent

I can’t find a video about Simon Miller.  Click on the image below to read an article about them in Details magazine.

SimonMiller_460

 

TANYA TAYLOR, Tanya Taylor

 

WES GORDON, Wes Gordon

 

I hope you enjoy all the videos.  Please let me know if any links get broken.

xo jam