Normcore

My friend and I were talking about how we are just not into fashion that much lately. For me, it has to do with not wanting to buy anything unless it is secondhand, or well-made by an independent designer (expensive). Also, as a library clerk, I can’t afford that much.

The world feels depressing lately so I decided to dive back into fashion blogs and see if I could get excited about anything. I stumbled upon Double3xposure, a fashion blogger, on Instagram. She is a 20-year-old college student living in Atlanta, Georgia. What I love about her style is how normal she looks.

Her hair is undone. She is wearing sensible shoes. Many of her outfits are just a t-shirt and cut off jeans. I particularly love that she embraces the off-the-shoulder trend by wearing a pajama top that she simply shimmies around her shoulders. #genius

Seeing her outfits got me thinking of normcore (think hardcore normal). I’d always heard about it but didn’t really know what it meant. I found this Vogue video where Alexa Chung interviews the people (K-Hole) who invented the term. This story is fascinating! You have to watch this. It’s like an art joke altering the fashion industry.

Wanting to always promote sustainable style is like always being on a diet. Occasionally, I just want junk food. Double3xposure has inspired me to keep eating healthy. I’m inspired to be creative with what I already have and make smart investments with pieces that I love.

Double3xposure says about her personal style:

To me having style has nothing to do with the amount of money you have. I believe style has to do with the creativity you put into the outfits you wear with the things you already have.

BTW — It is through Double3xpsoure that I learned about Older Brother. I love how eco-friendly and unisex their designs are.

P.S. Vivienne Westwood wrote a great blog post called — Unisex is good for the environment.

That’s enough to chew on for now. xo jam

Pale Denim

I’m loving pale denim lately. The ensemble below is by Rachel Comey.

rachelcomey-pale-denimThe top above got me searching on Etsy for similar tops.  I found this one (below). I love the style, and the price is right — only $28.00.  Seems a little heavy and big for summer.  Maybe it would look good with layers in the Fall.

denim-jacket-etsy-475I love this jean-on-jean look below.  So easy to re-create with a secondhand man’s denim shirt.

denim-girl-450

And if you are crafty you can try to turn it into a State-like smock.  Check out their fun styling video.

state-smock-450I’m also liking pale denim bottoms like these drawstring jeans below.

draw-string-jeans

I bought a couple pairs of elastic-waist, pale denim, granny jeans.  They only cost about $2.99 a pair. I guess no one else wants them. Go figure. Below is a pair that I hemmed and pegged.

mygranny-jeans450

Look at how cute Frankie has styled her granny jeans.

granny-jeans-i-go-by-frankie-450

The images in this post and more can be found on my pale denim Pinterest board.