I’m obsessed with a trend I’ve noticed on Instagram that I’m going to call Modern Minimal Vintage or MMV for short (pronounced like envy but with an M sound in the front. Let’s see if that sticks.) Below are some of the instashops I’m following. The best part of this trend is that these pieces are pretty easy to find in your local secondhand stores. You just need to be confident in the styling.
My favorite shop is Iamthat_shop out of Portland, Oregon. I love how she styles her looks. She’s made me aware that when vintage shopping I need to look for simple turtlenecks, sleeveless velvet tops, elastic waist pants, and unusual colors — like salmon.
Persephone Vintage also has great styling inspiration. She has reminded me to look at two-piece suits, jewel tones, and belted coats.
Mirth is great too. Their collection of images reminded me to look for drop earrings, midi-skirts, and chunky heels.
What do you look for when you are shopping secondhand?
I was contacted via email by a researcher at the University of Helsinki about this short film on the Slow Fashion movement in Finland. The film is the result of academic research. It can be viewed in its entirely for free on Vimeo. Help spread the good word. #slowfashion
This research-based film explores how clothing designers and seamstresses in the Kallio neighborhood of Helsinki understand and practice sustainable fashion. It discusses contradictions of the concept of sustainability and emphasizes that sustainability should include responsibility towards nature and also towards people, including the designers and seamstresses themselves, who experience precarity because of tension between sustainability and profitability of their micro-enterprises.
I saw this Stockholm street style photo on Pinterest. Great, right. It got me thinking — Many times, when you go out for an event in the winter (like an art opening or whatever) you often don’t even take off your coat. For this reason, it makes total sense to wear a fabulous statement tapestry coat (a.k.a. carpet coat) to show off your sense of style. You could even get away with wearing something soft and comfy underneath. After I had this thought I immediately clicked over to Etsy to see what they had for tapestry coats. Scroll down to see what I found.
↓ The pattern and colors on this coat are awesome. I don’t love the collar tho.
↓ This one is pretty great. I like the blues and greens in this pattern.
↓ LOVE the colors and pattern on this coat. I wish it was longer tho.
↓ This one has a great shape. Love the lapel. The price is appropriate but steep for me. $275
↓ Ok so, this isn’t a floral tapestry coat but it is a carpet coat and this color is killer. Love the cape style and it’s only $40.00. I mean, right? It’s so … art opening.
To browse through more tapestry coat options on Etsy click here.